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This blog post explores the use of artificial intelligence in media production. Before studying this topic, I had limited understanding of how AI is used in creative industries. Through research and reflection, I learned that AI can support tasks such as editing, content generation, and data analysis. For example, AI tools can help improve efficiency by automating repetitive processes. According to Nick Srnicek (2017), digital technologies, including AI, are reshaping industr

In this post, I reflected on how digital tools influence creative production. At first, I believed creativity mainly depended on individual talent. However, I realised that digital technology plays a significant role in shaping creative processes. During my workshops, I used tools such as Photoshop and Audacity. These tools allowed me to experiment with images and sound in ways that would not be possible using traditional methods. I found that digital platforms encourage expe

This post focuses on how images communicate meaning in contemporary visual culture. Before studying this topic, I did not fully consider how images influence people’s understanding of the world. During the learning process, I analysed different types of images, including advertisements and social media posts. I realised that images are often designed to attract attention and communicate messages quickly. Elements such as colour, composition, and framing can all influence how

In this blog post, I explored how social media influences the way people present themselves online. At the beginning, I thought social media was simply a platform for communication, but I gradually realised it also plays a role in shaping identity. Through reflection, I noticed that people often choose what to share carefully. For example, users tend to post positive moments rather than negative experiences. This selective sharing can create an idealised version of identity.

Script In today’s digital world, communication is changing very quickly. Many people now find it easier to talk to machines rather than to each other. From AI chatbots to social media platforms, our conversations are becoming more controlled and less risky. This video explores why this shift is happening. It will use ideas from media psychology and the work of Sherry Turkle. Sherry Turkle argues that technology is changing how we form relationships. She famously states that w

A traditional gateway marks the presence of Chinese culture, but also highlights its separation from the surrounding city. Red lanterns create a festive atmosphere, yet the celebration takes place in a public and unfamiliar environment The audience becomes part of the event, turning cultural practice into a visual experience. Traditional performance is transformed into a spectacle, shaped by observation and documentation. Amid the crowd, moments of distance reveal a quieter a

Description During my visit to the Victoria and Albert Museum, I explored a wide range of artefacts including fashion, sculpture, and design objects. The museum presents a strong focus on material culture and how objects can communicate narratives across time. Feelings At first, I felt slightly overwhelmed by the scale and diversity of the exhibitions. However, as I spent more time observing individual pieces, I became increasingly engaged with the visual storytelling behin

Description In this workshop, I explored graphic design principles including layout, typography, and colour. I created a digital poster using Adobe tools. Feelings Initially, I found it difficult to balance different design elements. However, I gradually developed a clearer visual direction. Evaluation The design was visually clear, but the typography could have been more refined. Analysis Design requires both creativity and structure. According to Lupton (2014), layout a

Description During this workshop, I explored Adobe Photoshop and experimented with image manipulation techniques such as layering, masking, and blending modes. I aimed to create a visually engaging composition using a double exposure effect. Feelings At the beginning, I felt slightly overwhelmed by the complexity of the software. However, as I continued experimenting, I became more confident and interested in the creative possibilities. Evaluation One successful aspect of

In this photographic pairing, I explore the contrast between control and interruption in portraiture by photographing the same subject within a single institutional setting. Both images were taken against an Alcatraz-style height chart background, a space strongly associated with surveillance, authority, and classification. I deliberately chose this background to frame the subject as someone being measured and defined by an external system, creating tension between personal i

https://static.wixstatic.com/mp3/5787f8_2cf58879de684bf9a45d38d9f788af92.mp3 Description In this sound mixing project, I worked with three distinct yet conceptually interconnected audio elements: the white noise produced by the flame of a sleep-aid candle, my spoken reading of Li Bai’s classical poem Qiang Jin Jiu (Bring in the Wine), and a self-performed excerpt from the traditional Chinese guqin piece Plum Blossom in Three Movements ( Meihua Sannong ). These elements were

This assignment required the creation of a 5-second stop-motion animated commercial in a vertical portrait format, intended for online or mobile platforms. The animation had to be produced using flat 2D techniques only, without sound. For my advert, I chose POP MART, as its blind box concept and playful character design translate well into short, visually driven animation. Concept and Creative Approach POP MART is strongly associated with surprise, collectability, and cute ch

1. Description During my visit to Tate Britain, I encountered a multimedia installation that combined visual imagery with an ambient soundscape. The artwork blended shifting projections with rhythmic audio patterns that echoed softly around the room. While observing the piece, I noticed how visitors were drawn into a shared sensory experience, slowing down, gathering, and quietly responding to the sound. The merging of visual and auditory elements reminded me of concepts I ha

Description During my visit to Tate Britain, I spent considerable time in the Turner galleries. One moment in particular stood out: as I viewed one of Turner’s atmospheric seascapes, I found myself instinctively stepping closer, trying to understand how the seemingly loose strokes created such an intense sense of movement. The painting appeared both chaotic and controlled—a duality that immediately captured my attention. Feelings Initially, I felt slightly overwhelmed, almost